Why samsung phones are popular in the World?
Samsung smartphones are some of the most spectacular gadgets that have appeared in the last decade. Not only are they incredibly sophisticated, but they also succeed in improving our lives.
When it comes to smartphones, the world was never after 2007. Apple disclosed its 1st iPhone, and therefore the world sat back and took notice. The touchscreen was a revolutionary piece of innovation, and it overtook traditional mobile phone manufacturers. Eunuchs like Nokia and Blackberry not only maintained an ignorant attitude, but reacted poorly to the growing trend of people moving towards the touchscreen world since their keypad days.
Samsung gained momentum, and the Galaxy S series became a formidable challenge to Apple's iPhones. The camp was shortly divided into 2 major players - Apple and Samsung. If you do not have an iPhone, then you must own a Galaxy. But becoming the most popular smartphone brand in the world was far from a walk in the park. Apple was working on a completely different plane. Thanks to Head Start, it not only increased sales numbers, but it also created an unstoppable brand aura. From challenging Apple to beating him to his game, Samsung's journey towards popularity has been nothing but incredible.
Samsung phone over the years
So let's look at the devices that topped Samsung's fame. The first serious challenge was the Galaxy C. The S series as well as the Note series have a reputation given by Samsung. All state-of-the-art innovations happen here, and then they trick the devices into the low price category. The Galaxy S and Galaxy S2 were solid devices that provided a stable experience. But they never appeared to be a threat to the dominance of iPhones.
But, Samsung got it right for the third time. The Galaxy S3 was a winner in every way. The efficient design, refined camera and ever-evolving android OS resulted in nearly seventy million units sold worldwide. These are some serious numbers. Samsung contend another accomplishment with the Note series. The Note series was cleverly positioned in the market. It targeted power users who could not get the most out of regular S Series or iPhones. The S Pen was an eventful innovation at the time, and it put Samsung miles ahead of the competition.
Over the past few years, Samsung has continued to refine and improve its flagship S series and Note series with new features and they are now more powerful than ever, being on the best-list every year. Flagship offering aside, Samsung did not lack options for consumers. Lower-end models carry the brand value of Samsung, while the mid-range Galaxy A series bears affordability with Samsung's features.
The reason behind the popularity of Samsung phones.
With so many successful devices launched by Samsung every year, it is important to see how Samsung occupies its No. 1 spot every year, while rivals falter and sometimes drop out of the race. The competition is jackfruit and Samsung realizes that decency has no place. In early 2010, Samsung received a huge amount of cash in marketing. It even went above Apple's marketing budget. The goal was to have it as a better, cheaper alternative to iPhones, and with time and consistent effort, it managed to do so. Samsung had not only become the best Android, but was also a really good phone maker.
The massive marketing campaign focused on providing value and improving the lives of users, and it did not throw specifications or jargon at consumers. It resonates with people, but is not sold on the basis of a great marketing video. Samsung addressed its Akilis heel and improved the camera department. And tireless innovations only made it better.
The S Pen and Note series impressed consumers a lot. The introduction of the Galaxy A-series dominated the midrange market. The truth is, Samsung knows its audience and knows about the legacy it has built. It combines aggressive marketing with innovative tools that simplify the user's life.
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